A creative thinker and maker based in New York.





We turn on the lights when the sun goes down, the sky darkens, and the moon comes up.

Nui draws it’s identity from moon and how it’s different phases resemble the different kinds of electric light bulbs. This light bulb brand recognizes the importance of light and guides the customer through a journey that let’s them explore what kind of light is right for them.


















The Bulbs

The different stages of the moon represent the different brightnesses (Watts) of Nui light bulbs.













The Product

















Online Experience
















































Animations