A creative thinker and maker based in New York.

Iota is a pure extract of the carolina reaper—the spiciest chili in the world—that measures 2,000,000 schoville heat units. 

After tasting a drop of the extract and almost passing out, I realized that it was more of a chemical than a food. Iota was thus created, designed in an overall clean look that is often interrupted by a small drop of pure heat.

The Brand